This is our April 2014 selection of White Papers and Webinars.
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Motor control no longer needs to be inefficient, noisy or difficult



With the new Kinetis V series microcontrollers, motor control no longer needs to be inefficient, noisy or difficult. Built on the latest ARM® Cortex®-M0+ and Cortex-M4 cores, the Kinetis V series consists of multiple MCU families with scalable performance, memory and feature integration to address everything from entry level BLDC motors to advanced PMSM and ACIM motors.

Register for this live webinar to learn about its high performance cores, analog and timing peripherals and best-in-class enablement including reference designs, software libraries and motor configuration tools.


Danny Basler is a Product Marketer within the Freescale Microcontroller Group and has spent 12 years in marketing roles covering product definition, development and launch as well as Corporate Account Management.

Special Offer

All webinar attendees will be eligible for 50% off the price of a Kinetis V series KV1x Tower System development board. This offer is valid for one month after the webinar and expires on May 29, 2014.


April 29th 2014, 15h00 – 15h45 (Central European Summer Time)
30 minute presentation followed by 15 minutes of questions and answers

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VxWorks 7 – the real-time operating system for the Internet of Things

In this talk, Dinyar Dastoor, Vice President,  Wind River takes us through an interesting journey on how the world is changing with Internet of things. In this new world, device manufacturers face new set of challenges of scalability, security and safety related applications. Apart from elaborating these challenges, he also explains how the latest generation of VxWorks 7 RTOS is designed to address these challenges. This would be also be a good watch for anyone trying to find out what is “Internet of Things” and how it affect design of device functionality.

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New methods for debugging of deeply embedded multicore systems


Speaker: Heiko Rießland, Product Manager, PLS

The webtalk illustrates the new challenges for a debugger with the new multicore architectures AURIX (Infineon), Qorivva (Freescale) and SPC57x (STMicroelectronics). It describes solutions in the Universal Debug Engine from PLS for a multicore awareness of the user interface  and a method for run control and synchronization. Other important topics like the observation of multiple cores during run time and functions of system level debugging like code coverage and profiling are also part of the presentation.

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Big Analog Data: the big data for engineers and scientists

By Tom Bradicich and Kamalina Srikant, National Instruments

Engineers and scientists worldwide are acquiring vast amounts of data at very high speeds. Physics experiments can generate tens of terabytes in just a few seconds. Testing of jet engines or electric power turbines can generate similar amounts in a matter of hours. Even smart grid measurements can generate terabytes of data over the course of a month.


Capturing, analyzing, and sharing this data is a “Big Analog Data*” problem. In other words, it combines conventional Big Data issues with the difficulties of managing analog data. To cope with these challenges – and to harness the value in analog data sources – engineers need an end-to-end solution that can manage data from the sensor all the way to the cloud and beyond.

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Virtualization for embedded solutions in industrial and automation applications

Speaker: Sameer Gupta, Marketing Manager, AMD

This webinar discusses AMD-V technology, a set of unique on-chip features that help AMD processor-based platforms run multiple operating systems and applications on a single platform by improving the efficiency of virtualization software.


AMD supports choice in the marketplace. DAS 1.0 and open standards-based management tools and technology provide the essential management features businesses need to easily and flexibly support embedded systems. AMD DAS is a term used to describe the various open standards based technologies used to help fulfill the increasing security and reliability needs of embedded solutions and includes DASH, AMD Virtualization, and Security.

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Power up security for the smart grid

By Alexander Damisch, Director of Industrial Solutions, Wind River

Recent reports of cyber warfare have highlighted the vulnerability of the power grid and prompted calls for action. Yet the risks are set to grow exponentially with the rollout of smart grids, which will incorporate Internet of Things technology to transform power grids into cloud-based networks. These distributed systems will create millions of new targets for attacks, and vastly greater dependence on data integrity. To avoid disastrous outcomes, security must be built into the smart grid from the ground up.


In this article, we will show how developers can meet this goal with an incremental process that starts by retrofitting existing infrastructure while creating a path to a full rollout of the smart grid. We will illustrate how Wind River software and Intel hardware can work in concert to meet the critical challenges, allowing utilities to incorporate smart grid technology with minimal disruption.

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Why engineers should take a 2nd look at MicroTCA

In this talk VadaTech Marketing Director Justin Moll takes a view of the MicroTCA architecture today vs. the early days, because many people have misperceptions about the architecture. 


The compact size, performance, and low cost of MicroTCA has made it increasingly popular for high-performance embedded computing applications in Mil/Aero, Communications, Physics, and many Industrial applications.  But, many people have misperceptions about the architecture.  The presentation shows the vast differences of this cutting-edge architecture from inception to today.

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Revolutionary smart-meter software reduces hardware cost and development time


In this webtalk David Hughes introduces HCC Embedded’s radical new approach to data storage in smart-meter applications. HCC's Smart-meter File System (SMFS) can significantly increase reliability and reduce cost in many smart-meter systems. SMFS requires less than 15kB program memory and less than 1.5kB of RAM on most 32-bit MCUs. It uses a structured database to reduce complexity of the application and improve the performance of the system in almost every way—speed, power consumption, and flash life.


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New reference designs: 4-20mA temperature sensor and smallest I/O link ambient light sensor

In this talk Sean Long, Director Marketing & Applications with Maxim Integrated , introduces the new reference designs Novato, a 4-20mA temperature sensor with HART capability, and Santa Cruz, the world’s smallest I/O link ambient light sensor. 


The Novato reference design board provides a complete signal chain solution for sending remote temperature information. It is a highly accurate 16-bit temperature transducer system that sends remote temperature information to a central control unit over a 4 to 20mA current loop. Data is sent over a current loop‑powered HART (Highway Addressable Remote Transducer) enabled modem.

Maxim's Santa Cruz reference design is the smallest IO-Link light sensor compliant with IEC 61131-9. The Santa Cruz has six different types of sensors: ambient light (clear), red, green, blue, infrared, and is also a temperature sensor. The entire design fits onto a 6.5mm x 25mm printed circuit board .

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How to simplify your next Internet-of-Things system design


Daniel Cooley, senior marketing director for microcontrollers and wireless products at Silicon Labs, explores how embedded developers can simplify their Internet of Things (IoT) connected device designs by leveraging Silicon Labs’ Simplicity Studio™ development ecosystem. This presentation provides an overview of Silicon Labs’ ultra-low-energy MCU options for the IoT and explains how Simplicity Studio tools make the development process easier and faster by providing everything designers need to complete their projects, from initial concept to final product, in a single, simple-to-use platform.To help developers optimize their 32-bit ARM-based applications for energy efficiency, Simplicity Studio includes real-time energy profiling and analysis tools for estimating power consumption and balancing performance and energy efficiency.

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